The "Floatin' Mic" -- something we most recently demonstrated at Kings Cross over Christmas -- provides London's best unsigned artists with the best of both. Like an open mic, we provide sound and a legal place to perform; musicians only need bring their instruments to play. And with a giant QR code, visible across the canal, we can collect tips and share them equitably with the artists. And on top of that.... it's a boat! And, as Ratty famously said to Mole, "...there is nothing -- absolutely nothing -- half so much worth doing as simply messing about in boats."
Check out the accompanying video to see what musicians and audience had to say.